It started with an idea: What if all the
other hair-care companies are going about the business the wrong way? Rather
than focusing on the hardware, let’s shift the conversation back to the chair
itself, putting the human experience first.
The idea blossomed into Theorie, a bold
and innovative new approach to professional salon tools that mixes cutting-edge
technology with deep intuition into creating exquisite client experiences.
We strive to become a world leader in hair-care
appliances for women and men, with a focus on technologically advanced curling
irons, flat irons and hair dryers, as wells as exclusive liquid products. Unlike
our competitors, we firmly believe that salon professionals should treat their clients
holistically. Instead of just hyping the latest accessory or fad, we believe in
zeroing in on what will speak to the customer’s imagination and craving for
unique self expression—while keeping their chair experience comfortable and
engaging.
Our Mission
At Theorie, we’re determined to wow our
clients with innovative, cutting-edge salon tools and accessories. We promise
to push the envelope on editorial-quality creations by fostering ingenuity in
everything we touch. Responding quickly and intelligently to the needs of our
clients gives us the perfect platform for transforming the salon experience for
the better. Overall, we believe in finding passion—and fun—in every new
venture.
Our Values
Creativity, respect, collaboration and
consideration for our clients and the environment—these are the core components
of the way we do business. Commitment to diversity is also part of what makes us
successful, one of the shared values that make our company tick. At the end of
the day, we believe in putting people first in everything we do—caring enough
to go the extra mile to make our clients and customers adore us.
Other
Though our primary business is in the beauty industry, we do however, design for clients like David Bromstad, Red Ace Organics and others. We design projects for retail outlets, like TJ Max and Home Goods as well as professional items for salons and stylists.