Trend Influence is part of Kirshenbaum Bond Senecal and
Partners and the MDC Partners network of companies -- the 9th largest
marketing organization worldwide.
Influence is comprised of consumer anthropologists, business and brand
strategists, product innovators and marketing professionals who make
brands more relevant to their constituents by delivering strategic
solutions grounded in cultural context and empathy.
curious and creative with proven processes and deep Fortune 500
experience that we leverage to effectively execute the most challenging
research engagements around the globe. We have earned a reputation for
delivering actionable insights and implications, helping our clients to
confidently address brand challenges. clients.
The teams at
Trend influence are specialists in creating new brand experiences,
re-staging existing brands and expanding new geographies and/or new
target markets to fuel short and long term business objectives and
enterprise growth. Using customized behavioral research techniques,
Trend Influence discovers and conveys the emotions, drivers, motivations
and humanistic truths of the people our clients need to engage. Our
expertise in intelligently interpreting unmet needs helps our clients
participate in consumers lives ensuring that brands, products and
services are always aligned with consumer needs both today and tomorrow.