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Macarena Z

Employment Interests

I am a seasoned, versatile and award-winning Creative/Art Director/Designer with 20+ years of experience in multi-national accounts in the areas of: consumer goods, fast food, financial institutions, government entities, medical, technology, telecommunications and travel. Among the many items I have designed and produced are: print ads, brochures, direct mail, flyers, infomercials, logos, newsletters, packaging, Powerpoint presentations, television spots and advertorials, visual aids, web desig

  • Interested in Fulltime.
  • Interested in Freelance.
  • Willing to commute 50 miles.
  • Interested in Relocation Atlanta, Raleigh/Durham, Washington DC.
Miami FL

 

Career Experience

  • Art Director
    7 yrs.
  • Creative Director - Visual
    20 yrs.
  • Graphic Designer - Print
    15 yrs.
  • Photo Retoucher
    10 yrs.
  • Production Artist - Print
    4 yrs.
  • Production Manager
    15 yrs.
  • Web Designer
    4 yrs.

Platform Experience

  • MAC  30 yrs

Software Experience

  • Illustrator
    Proficient. willing to test.
  • Indesign
    SemiProficient. willing to test.
  • Photoshop
    Proficient. willing to test.
  • Quarkxpress
    Proficient. willing to test.

Professional References


Project Experience

  • Annual Reports
    1-5 pieces. I've done some of these throughout my career
  • Banner Ads - Web
    11+ pieces. Many of these were done as stand alone or part of a campaign
  • Brochures - Full Size
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Brochures - Other
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Catalogs
    6-10 pieces.
  • CD/DVD Covers
    6-10 pieces. These were done as they were requested by the clients
  • Corporate Id Campaign
    6-10 pieces. I have created several of these
  • Direct Mail
    11+ pieces. These were done as they were requested by the clients
  • Email Campaigns
    6-10 pieces.
  • Exhibit Display
    6-10 pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, etc.
  • Forms/Sales Sheets
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Illustrations - Computer
    11+ pieces. I have created several of these as they were requested by clients
  • Invitation/Announcements
    11+ pieces. I have created several of these as they were requested by clients
  • Labels
    6-10 pieces. I have created several of these as they were requested by clients
  • Logo Design
    11+ pieces. I have been asked to do many of these throughout my career
  • Magazine Ads
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Maps, Site/Floor Plans
    1-5 pieces. I have done some of these for the brochures I've done
  • Newsletters
    6-10 pieces. I have created several of these as they were requested by clients
  • Newspaper Ads
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Outdoor ads
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Packaging
    11+ pieces. I have been asked to do many of these throughout my career
  • Photo Retouching
    11+ pieces. I constantly do photo retouching on the stock and non-stock images I use
  • Photography
    11+ pieces. I have done photography for my clients as needed
  • Point of Sale/Purchase
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Posters
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Stationery/Letterhead
    11+ pieces. I have been asked to do many of these throughout my career
  • Storyboards/Marker Comps
    11+ pieces. I have created several of these as they were requested by clients
  • TV Art Direction
    11+ pieces. I created and supervised many commercials while working in N.Y., California and some here in Miami
  • Vehicle Wraps
    6-10 pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, government entities, financial institutions, etc.
  • Web Sites, Internet Applications
    11+ pieces. These have been done for a gamma of products: medical, high tech, consumer product, packaged goods, financial institutions, etc.

Industry Experience

  • Advertising Agency
    28 yrs. I have worked in Advertising since 1983.
  • Automotive
    1 yrs. Worked on Honda account in LA
  • Banking
    3 yrs. Worked on many bank accounts in CA
  • Children - Youth Marketing
    5 yrs. Worked on Kraft General Foods account in NY
  • Entertainment
    2 yrs. Worked on HBO account in NY
  • Hi Tech
    10 yrs. Worked on Microsoft, Cisco, Imation, Memorex
  • Non-Profit / Public Service
    2 yrs. Worked on Susan G. Komen account in CA
  • Travel and Tourism
    4 yrs. Worked on TWA account in NY